customer portfolio management


customer portfolio management
Маркетология: управление клиентским портфелем (англ. термин взят из статьи в рецензируемом научном журнале MIT Sloan Management Review, США)

Универсальный англо-русский словарь. . 2011.

Смотреть что такое "customer portfolio management" в других словарях:

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …   Wikipedia

  • management — the role of conducting and supervising a business. Glossary of Business Terms The people who administer a company, create policies, and provide the support necessary to implement the owners business objectives. Bloomberg Financial Dictionary * *… …   Financial and business terms

  • Management Dynamics — Type Private Industry Supply Chain Management Enterprise Software Founded 1990 Headquar …   Wikipedia

  • Asset and liability management —   Products used for the management of assets and liabilities either for the financial institution s customers or for the financial institution s own account are included in this group. Products in this group include: Securities Services, Bonds,… …   International financial encyclopaedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • Complexity management — is a business methodology that deals with the analysis and optimization of complexity in enterprises. Effects of complexity pertain to all business processes along the value chain and hence complexity management requires a holistic approach.… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Yale School of Management — The Yale School of Management (also known as Yale SOM) is the graduate business school of Yale University and is located on Hillhouse Avenue in New Haven, Connecticut, United States. The School offers M.B.A. and Ph.D. degree programs. As of… …   Wikipedia

  • Complementor Relationship Management — Complementor Relationship Management, kurz CoRM (dt. Komplementorenbeziehungsmanagement) bezeichnet das Management der Geschäftsbeziehung zu Komplementoren. Unter dem Management von Geschäftsbeziehungen (Relationship Management) werden allgemein… …   Deutsch Wikipedia

  • Service management — is integrated into Supply Chain Management as the joint between the actual sales and the customer. The aim of high performance Service Management is to optimize the service intensive supply chains, which are usually more complex than the typical… …   Wikipedia

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